"Believe" is a eurodance, eurohouse, dance-pop and electropop song. The effect was widely imitated and became known as the "Cher effect". In an attempt to protect their method, the producers initially claimed it was achieved using a vocoder. She approved and insisted the effect remain when Warner wanted it removed. Taylor said it was "the most nerve-wracking part of the project", as he was not sure how Cher would react. Auto-Tune was designed to be used subtly to correct sharp or flat notes in vocal performances however, Taylor used extreme settings to create unnaturally rapid corrections, thereby removing portamento, the natural slide between pitches in singing. Ĭher's vocals were processed using the pitch correction software Auto-Tune. Cher's vocals were recorded on three TASCAM DA-88 digital audio recorders with a Neumann U67 microphone. It was assembled with Cubase VST on an early model Power Macintosh G3, with synthesizers including a Clavia Nord Rack and an Oberheim Matrix 1000. "Believe" was recorded in mid-1998 in Kingston upon Thames, London, at the Dreamhouse studio operated by Metro Productions. It kind of pissed me off, so I changed it. According to Cher, "I was singing in the bathtub, and it seemed to me the second verse was too whiny. Though she is not credited as a songwriter, Cher said she contributed the lines 'I need time to move on, I need love to feel strong / 'Cause I've had time to think it through and maybe I'm too good for you". Two more writers, Steve Torch and Paul Barry, joined and completed a version that Dickens and Cher were happy with." Warner chairman Rob Dickins asked the production house Dreamhouse to work on it their goal was to make a dance record that would not alienate Cher fans. According to producer Mark Taylor, "everyone loved the chorus but not the rest of the song". "Believe" earned Cher a place in the Guinness Book of World Records, and Rolling Stone listed it among the " 500 Greatest Songs of All Time".Ī demo of "Believe", written by Brian Higgins, Matthew Gray, Stuart McLennen and Timothy Powell, circulated at Warner Records for months. They also credited the song for restoring Cher's social popularity and further cementing her position as a pop culture icon. Scholars and academics noted the way in which Cher was able to re-invent herself, and yet stay true to her image, while still being able to release music that was fresh and contemporary amidst the more “ teen pop”-based music of the period. "Believe" has been covered by numerous artists, and it's also been sung or referenced in several feature films and scripted TV shows. It has since become a fan favorite, and a regular staple in the setlist of her concert tours. The accompanying music video (directed by Nigel Dick) was nominated for Best Dance Video at the 1999 MTV Video Music Awards.Ĭher has performed the song on many occasions, including the 1999 Brit Awards, the Sanremo Music Festival, as well as on several talk shows and variety programs (in America and abroad). In the United States, it was Cher's fifth number-one single on the Billboard Hot 100 chart, and it topped the Year-End Hot 100 singles of 1999. "Believe" was the biggest-selling song of 1998 in the United Kingdom, and remains the highest-selling single by a solo female artist. "Believe" was a commercial success worldwide, topping the record charts in over 23 countries and selling over 11 million copies it is Cher's most successful single to date, and one of the best-selling singles in music history. At the 42nd Annual Grammy Awards the song was nominated for Record of the Year and Best Dance Recording, winning the latter. The song has been listed as one of Cher's most important releases. "Believe" has been met with appreciation ever since its release music critics have praised, in particular, its production and catchiness, with some having deemed it as a highlight from the album. The song's lyrics describe empowerment and self-sufficiency after a painful breakup. It featured a pioneering use of the audio processing software Auto-Tune to distort the singer's vocals, which was widely imitated and became known as the "Cher effect". "Believe" is an upbeat dance-pop and electropop song and represents a complete musical departure from Cher's previous efforts. Recording took place at Dreamhouse Studio in West London, while production was in charge of Mark Taylor and Brian Rawling. Aside from the chorus, Dickins was not impressed by the track so he enlisted two more writers, Steve Torch and Paul Barry in order to complete it. After circulating for months, a demo written by Brian Higgins, Matthew Gray, Stuart McLennen and Timothy Powell, was submitted to Warner's chairman Rob Dickins, while he was scouting for songs to include on Cher's new album. It was released as the album's lead single on October 19, 1998, by Warner Bros. " Believe" is a song by the American singer Cher from her 22nd studio album, Believe.
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